Monday, October 14, 2013
|8:45 AM – 10:25 AM||Opening Keynote General Session: Listen to the Data
If you want to lead, then you have to innovate. And, to innovate, you need to listen to the data. Find out how you can build a culture of innovation by listening to the man who used data to bring us Kayak and Travelocity.In this featured keynote presentation, Terry Jones will reveal why the “two-pizza” team,” the “dot corpse,” and “breaking through the Bozone Layer” are essential to innovation. Find out what you need to know now for success in this complex, digital world – where innovation is born from failure.
|11:00 AM – 11:40 AM||US and Global Economic Outlook: An In-depth Look at Consumer Markets
Emerging market consumers are a major engine of global growth, but many emerging market economies have slowed down significantly over the past few years. The American consumer is holding tight but still faces considerable headwinds, and the Eurozone consumer outlook is less than promising. In advanced economies, retailers are fighting for market share, while emerging market consumers are still viewed as low-hanging fruit. There is a considerable level of global consumer rebalancing and there are tremendous implications resulting from an aging population. This session will provide an overview of the economic and demographic factors affecting Global & U.S. consumer behavior and spending patterns. Special focus will be placed on U.S. and European e-commerce retail sales where the clicks are outpacing the bricks.
Chris G. Christopher, Director, Global & US Consumer Markets
|11:40 AM – 11:50 AM||Networking Break|
|11:50 AM – 12:30 PM||Marketing Leadership Panel: Remodeling for a Modern Mix
Big data is not just big, and getting integration right involves more than data. It includes bringing together a myriad of cross functional teams, setting the right objectives, managing change in real time across channels, and wrestling with technology and big data sets that must work together. When all are aligned, marketing executives can make better recommendations and decisions on customer engagement, improving response and revenue growth. The emergence of bigger data forces companies to rethink their existing siloed structures, makes IT talk more earnestly with marketing, and requires everyone really “get” what consumer-centric, data-driven marketing means. Our panel of senior marketing executives from notable brands across varied industries will share what’s working now and lessons learned.
Panel of Executives:
Charlie Swift, VP, Strategy & Marketing Operations
Jeff Massamillo, Senior Director, Marketing Operations
|12:40 PM – 1:50 PM||Luncheon Keynote: The Three Steps to Big Data Value – Discovery, Design, Delivery
Enough with the hype – how do I actually use Big Data to drive growth and revenue? While most CMOs and marketing leaders know that the explosion of data and analytics can help them grow, many still struggle to turn that big potential into big profits. The issue is often the complexity of managing and processing the vast amounts of data at speed. For Big Data to really deliver value, marketers must discover relevant insights, design products and offerings, and deliver them to the right person at the right place and time. Whether it’s for the CEO who needs to make strategic decisions, or the sales force who needs to know the best price to offer a customer. The best companies understand that making Big Data pay is about much more than getting the data right; it’s about getting the process and people part of the equation right to deliver value throughout the organization.
|2:00 PM – 2:45 PM||Data-Based Marketing… Connecting with Consumers in an Omnichannel World
Marketing insight is the fuel for high-performance marketing. Join this panel of big brand marketers as they share their experience with today’s savvy consumer and success engaging them using omni-channel, data driven marketing strategies.
Much more than your typical database conversation, we’re going to explore the expanding role of these data driven marketing assets in the new digital world. Marketers, typically overrun with data isolated in organizational siloes, face a multitude of intimidating and bewildering options; often times resulting in poor decision-making or even paralysis. It’s the opportunity of a lifetime for those willing to embrace a breadth of data to create insights that drive customer connections in smarter, more efficient ways – ways that make life better for consumers and more profitable for businesses. It’s true, “what’s old is new again”… data experts need to empower their practice throughout their organizations as they possess the tools and skills required in this new environment… to capture what customers are doing across channel and correlate that behavior with marketing & advertising dollars over time, ensuring that those investments go farther and yield better, more profitable results.
Panel of Executives:
Roxanne Goble, Senior Director, Global New Product Development
Darren Stoll, Group VP, Interactive Marketing & Analytics
Guy Yalif, Global Head, Product Marketing
|2:45 PM – 3:00 PM||Networking Break|
|3:00 PM – 3:45 PM||Organizational Design and Trends in Marketing Organizations
Change is inevitable… and within any marketing organization this is a given that strongly holds true. Digitization has changed traditional marketing models, especially as companies deal with their own marketing organizations and work with agencies to become more effective and efficient in the marketplace. Marketing organizations are redefining their structures as they are being asked to increase performance with the same budgets or perform the same with decreased budgets. If a company does not have the right marketing organization and processes in place, it becomes at risk to lose profitability in this new evolving marketing world. Companies are faced with the difficult tasks of appropriately designing the right organizations and managing agencies to increase market effectiveness while still transforming their businesses into high performers. Learn about the good, bad and ugly of organizational design for a marketing organization in this open discussion. You will hear client examples from a variety of industries on key considerations for successes and war stories of failed approaches. You are also invited to share your experiences for an intimate “real talk” session.
Patrick Mosher, Senior Managing Director; Management Consulting
Thomas Dominakus, Senior Manager, Accenture Interactive
|3:45 PM – 4:30 PM||The New MIT (Marketing & InfoTech) Powered by Forrester Research
A marketing revolution is well under way, as technology becomes increasingly intertwined into “the fabric of marketing.” The use of technology is presenting opportunities for today’s CIOs and CMOs to work together to create new strategies for enhanced customer insights, intimacy, and engagement across the entire customer lifecycle. Yet, many leading marketing and IT executives admit that their ability to work together and get along leaves a lot to be desired. Is getting on the same page an impossible task? Not by a long shot. But it will require putting the customer first and coming to the table with an open mind for CIOs and CMOs to crack the code on collaboration. While IT probably understands technology better, marketing has a more in-depth understanding of the customer. And of all their C-suite peers, the CMO and CIO are in the best position to work as comrades in arms, putting these two views together in a collaborative way to use technology to effectively drive business growth. This panel of senior marketing and IT executives will share their best practices and lessons learned.
Sheryl Pattek, VP & Principal Analyst
Eduardo Conrado, SVP, Marketing & IT
Ben Edwards, VP, Global Communications & Digital Marketing
Greg Green, Global Director, Agency Strategy
|5:00PM – 5:45 PM||Closing Keynote General Session: BIG DATA-Powerful Predictions through Data Analytics
Is Big Data rocking your world yet? Or is it just more noise? Today’s leading statistician – and “Spreadsheet Psychic” – Nate Silver, says, “Don’t blame the data.”
Find out why – from the Master himself – when Nate takes the stage for an exclusive Keynote Address. Hear Nate talk candidly about modern prediction science and the extraordinary possibilities of turbocharged computing power when combined with creative analytics. It’s an essential address for anyone interested in how data can be used to transform their business – today.
Tuesday, October 15, 2013
|8:00 AM – 9:00 AM||Global Marketing Breakfast Panel (By Invitation Only)
Report from the Global Front Lines
Our panel of Global Marketing Directors has conducted a survey in partnership with 13 countries to evaluate and better understand current trends in direct and digital media used for data-driven marketing. During this Executive Breakfast discourse, not only will the results be unveiled, global leaders from around the world will examine the biggest global challenges marketers face today—from privacy concerns to disruptive digital technologies—so you can tap into the wants and needs of your constituents and catapult your global campaigns to the next level.
Global DMA Leaders:
Valentina Carnevali, Segretario Generale
Jodi Sangster, CEO
Steve Kemish, Managing Director, Cyance Limited
Chris Combemale, Executive Director